Mapping to Focus Areas

Below, you find the module's mapping to the study program's focus areas. This is done as a contribution to all relevant focus areas (in ECTS, and content-wise). This is also relevant for setting the module in relation to other modules, and tells to what extent the module might be part of other study programs.

Learning Outcome

Part Leadership Principles: Students will be able to

• describe and discuss various definitions of leadership
• describe and explain various leadership theories and link these theories to practical leadership tasks and problems
• recognize and discuss relationships between leadership and intended consequences like performance, organizational citizenship behavior and commitment
• describe, explain and apply basic communication-concepts for leadership (e.g. feedbackrules)
• describe and know how to apply basic leadership-instruments approach a conflict by applying the principles of the Harvard-Conflict-Management-Model
• understand cultural influences on leadership explain the structure of assessment centers

Part Strategic Management: Students Students will be able to

• demonstrate an understanding of theory and research related to strategic management
• know the essential strategic challenges in modern economies
• identify the impacts from socio-economic megatrends onto strategic concepts
• discuss objectives, methods and tools of strategic management
• examine crucial strategic management concepts like generic strategies, Product Lifetime Cycle, Portfolio Models, 4 C-Concept, 5 Forces Model, PEST and SWOT-Analysis
• understand crucial economic data for strategies like revenues, profis, market shares, develop and discuss strategic concepts for the global web player like Amazon, Apple, Facebook, Google and Microsoft.
• understand the meaning of strategic networks and alliances for managing future tasks.

Part Leadership Principles: The students will work on different topics regarding leadership principles. The students listen to lectures, work on practical exercises and carry out various projects. The detailed procedure is given in the introductory lessons.

Part Strategic Management: The students work on a case study regarding strategic management concepts of Global Web Players like Amazon, Apple, Ebay, Facebook, Google, IBM, Microsoft, Nintendo, Samsung, Sony and more. Before - in the introductory lessons - they discuss together with the lecturer the impacts of economic, societal and technological megatrends on enterprises. After that, the role and the design of Mission and Vision Statements is developed collectively. Subsequently the students have to work alone (or as a pair of two) on a case study. They analyse strategic concepts and measures of the Global Web Player. They show their competencies, resources and limitations in order to identify competitive advantages. The students conduct an internal analysis with revenues, profits, market shares and strategic business fields of the company. The following external analysis deals with the relevant market, the market growth and the main competitors. Finally the students apply the crucial concepts and methods of strategic management like the Product Life Cycle, the Portfolio Concepts, 4-C Concept, PEST Analysis, Porter’s Five Forces Model, the SWOT Analysis. The case study close with a well-founded strategic future outlook.

To apply and develop strategic management concepts and leadership principles, to improve strategic management concepts in modern companies, to identify and use competitive advantages and to develop and integrate suitable leadership principles.

Module Content

Leadership Principles

• Definitions of leadership
• Leadership as a complex role (Mintzberg´s role-model of leadership)
• Leadership-theories
  • trait approach
  • skills approach
  • leadership styles
  • situational and contingency leadership
  • transformational leadership
  • shared leadership
  • authentic leadership
• Intended consequences of leadership
  • Performance
  • organizational citizenship behavior
  • commitment
• Basic communication-concepts for leadership
  • multi-level-models of communication according to Watzlawick and Schulz-von-Thun
  • feedback-rules)
• Leadership-instruments
  • employee interview (Mitarbeitergespräch)
  • goal agreement discussion (Zielvereinbarungsgespräch)
• The leader as a conflict manager: Approaching conflicts by using the Harvard-Conflict-Management-Model.
• Cultural influences on leadership (Globe-Study)
• Finding future leaders: Assessment centers as tools for detecting leadership potential.

Strategic Management Evolution

• From Planning to Strategic Management
• Strategic Challenges of today: Economic, demographic, societal & Web Megatrends
• Strategic management process:
  • Mission and Objectives (Goal Setting)
  • Situation Analysis
  • Strategy Formulation
  • Strategy Implementation
• Strategic Tools & Methods
  • Generic Strategies by Porter
  • Product Life Cycle
  • Portfolio Concepts
  • 4 C-Concept, SWOT-Analysis
  • 5 Forces Model
• Open Innovation Concepts
• Strategic Management Concepts by the Global Web Players

Forms of Teaching and Learning

• Grading: Exam as well as autonomous work and presentation on a specific topic
• Media
  • Lectures
  • presentations
  • teamwork
  • case studies
  • simulation / role plays

Learning Material Provided by Lecturer

Literature

Literature for Leadership Principles

• Howe, J. (2006). The Rise of Crowdsourcing. Wired. (http://www.wired.com/wired/archive/14.06/crowds.html)
• Lakhani, Karim R., Jill A. Panetta (2007). The Principles of Distributed Innovation. Innovations: Technology, Governance, Globalization 2. (http://www.mitpressjournals.org/doi/pdf/10.1162/itgg.2007.2.3.97)
• Wells, D.L. (2010). Strategic Management for Senior Leaders: A Handbook for Implementation. Arlington. (http://govinfo.library.unt.edu/npr/initiati/mfr/managebk.pdf)
• Landis, D., Bennett, J. M. & Bennett, M. J. (eds.). (2004). Handbook of intercultural training (3rd. ed.). Thousand Oaks: Sage.
• Mendenhall, M. E., Kühlmann, T. M. & Staht, G. K. (eds.). (2001): Developing global business leaders. Westport, Connecticut: Quorum Books.
• Cartwright, S. & Cooper, C. L. (eds.) (2008). The Oxford Handbook of Personnel Psychology. Oxford: University Press.
• Northouse, P. G. (2013). Leadership: Theory and Practice (6th ed.). Thousand Oaks: Sage.
• Thornton, G. C & Rupp, D. E. (2006). Assessment Centers in Human Resource Management. Strategies für Prediction, Diagnosis and Development. Mahwah: Lawrence Erlbaum.
• Sarges, W. (2013). Management-Diagnostik (4. Auflage). Göttingen: Hogrefe.
• Schuler, H. (Hrsg.). (2006): Lehrbuch der Personalpsychologie (2. Auflage). Göttingen: Hogrefe.
• Bergemann, N. & Sourisseaux, A. (Hrsg.). (2003). Interkulturelles Management (3., vollständ. überarb. und erweiterte Auflage). Berlin: Springer.
• Gebert, D. (2002). Führung und Innovation. Stuttgart: Kohlhammer.
• Jung, H. (2003): Personalwirtschaft, 2. Auflage, München (Verlag Oldenbourg)
• Mag, W. (1998): Einführung in die betriebliche Personalplanung, 2. Auflage, München (Verlag Vahlen)
• Rosenstiel, L./ Regnet, E./Domsch, M.E. (2003): Führung von Mitarbeitern : Handbuch für erfolgreiches Personalmanagement, Stuttgart (Verlag Schäffer-Poeschel)
• Scherm, E./Süß, S. (2003): Personalmanagement, München (Verlag Vahlen) · Scholz, C. (2000): Personalmanagement, München (Verlag Vahlen)
• Stumpf, S. & Thomas, A. (Hrsg.). (2003). Teamarbeit und Teamentwicklung. Göttingen: Hogrefe.

Literature for Strategic Management Evolution

• Guillermo Fuertes; Miguel Alfaro et alii (2020): Conceptual Framework for the Strategic Management: A Literature Review—Descriptive, in Journal of Engineering. Available: https://www.hindawi.com/journals/je/2020/6253013/
• Scott Galloway (2017): the Four – The hidden DNA of Amazon, Apple, Facebook an Google, London.
• Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary (2016): Platform Revolution - How Networked Markets Are Transforming the Economy - and How to Make Them Work for You, New York, London
• Michael E. Porter & James Heppelmann (2014): Managing the Internet of Things. Harvard Business Review, November Issue. Available: https://hbr.org/2014/11/spotlight-on-managing-the- internet-of-things.
• Jeremy Rifkin (2014): Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism, New York
• Brad Stone (2017): The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley are Changing the World, London.